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School Health: Request for Proposal

Monday, August 7, 2017   (0 Comments)

Request for Proposal

Applications due: Friday, August 18, 2017 at 5:00 p.m., ET

 For further information on NACDD’s School Health Project, visit


The National Association of Chronic Disease Directors (NACDD) seeks proposals from non-profit organizations, for-profit companies, and individual consultants with technical expertise in high-quality video production and the development of videos specific to (school) health, education, and/or social impact causes to create three short documentary-style video vignettes and one short teaser/clip. The videos will cover the Whole School, Whole Community, Whole Child (WSCC) model ( or and are to be developed in collaboration with NACDD and the Centers for Disease Control and Prevention’s School Health Branch (CDC Healthy Schools). The WSCC model is an approach to implementing health-promoting policies and practices in the school setting to improve student health and learning.

Proposals must be submitted to NACDD by 5:00 p.m., ET on Friday, August 18, 2017. Successful applicants will be informed of selection by August 25, 2017, for a September 1, 2017 start date. The project period is September 1, 2017 - June 30, 2018. NACDD will award funds to the selected recipient via a contract.

The purpose of this contract is to develop:

  1.  three short videos (approximately 3-4 minutes each) and
  2.  one short teaser/clip video (approximately 30-60 seconds)

The videos will cover the WSCC model and be used by NACDD, CDC, state health and education departments, local school districts, individual schools, and other relevant organizations. The three videos will highlight examples of WSCC implementation or support to facilitate adoption of the model and strengthen implementation of the WSCC model by others. They will feature a limited number of select health and education stakeholders (e.g., school administrators and staff, parents/families, school community members, students) who will be interviewed on-site at three different site locations by contractor along with b-roll from these sites, to be determined. In addition, one teaser/clip video from this footage will be created for use on social media or in presentations.

The videos aim to reflect diverse U.S. metro status site locations – urban, suburban, and/or rural, and geographic regions. The videos, together, will serve as a companion resource to relevant materials developed by NACDD (e.g., WSCC implementation guide) to inspire actions that local school districts and schools can take to drive and advance the WSCC from the model to practice.

Project Description

The contractor will develop three videos and one teaser/clip video related to the WSCC model. These videos will be developed in collaboration with NACDD with input from CDC and a small stakeholder group of state health and education staff (approximately 5 stakeholders) informing development and storylines and overseen by the Consultant for School Health. The contractor will be responsible for 1) working with NACDD Consultant for School Health and aligning with logistics during pre-production, production, and post-production phases of the project, 2) producing videos including all filming of interviews and b-roll inclusive of travel expenses, and 3) conducting post-production, including editing, color finishing, and sound mix. The work plan must include the following:

  1. Coordinating with and advising the NACDD Consultant for School Health on needed pre-production logistics and throughout the project.
  • NACDD will lead logistics including:
    • Working with CDC and a small advisory stakeholder group (approximately 5 stakeholders) to inform storylines and determine on-site video shoot locations,
    • Identifying potential stakeholders to interview,
    • Creating and securing subject release forms and any necessary filming permits and permissions,
    • Preparing an interview guide questionnaire(s) to guide on-location video shoot,
    • Providing materials in advance to prepare on-site individuals for video shoots,
    • Managing CDC and stakeholder review and clearance of videos, and
    • Conducting promotion and dissemination of the approved final videos for public use.
    • The contractor will work with the NACDD Consultant for School Health and provide assistance by:
    •  Reviewing and providing feedback on stakeholder input notes and products related to these logistics (e.g., interview guide), 
    •  Working to assure permissions and releases for filming subjects are secured in advance or on-site during filming as necessary, including working in advance with the schools to assure permissions for filming of minor students, as necessary
    •  Aligning production with intended storylines, permissions, schedules, and  CDC/stakeholder review processes throughout project. 


     2. Managing all requirements to conduct 1 - 1.5 days of on-site video filming at each of the three site locations (e.g., production staffing, videography and lighting equipment, travel and local transportation, etc.). The three different sites for filming have not yet been identified at this time, but all three sites will be within the continental United States. All video filming would occur during one trip of travel to each of the three sites for a total of three trips during the project. The contractor should arrange each trip of travel to have a minimum of 1-night stay and possible 2-night stay for any rural location. Estimates for rates for time during travel should be included within contractor’s proposed budget for this project, as all travel expenses are to be included within the $51,000 budgetary scope for this project.

The contractor will work with the NACDD Consultant for School Health and provide assistance by:

 Additional considerations:

  •  The NACDD Consultant for School Health will not be traveling to any of the three site locations for on-site video filming.
  •  The contractor will have to comply with any school regulations regarding background checks in advance of on-site filming, if required.

3. Conducting all post-production including editing, graphics, color finishing, and sound mix. This includes:

  •  Organizing raw footage and b-roll so that it can be archived with NACDD, and working with the NACDD Consultant to edit videos with alignment to storylines. The three videos may feature one individual site in each or combine sites into each, along the storyline to be determined by footage acquired and the direction from stakeholder input.
  •  Allowing time for NACDD, CDC, and stakeholder review of draft videos at one and no more than three time points and incorporating feedback into preparing final videos. To align with overall timeline and review processes, all draft videos including teaser/clip video should be fully prepared on or before May 1, 2017, to submit to CDC for review/clearance.
  •  Finalizing if/as needed and delivering three, approved, short videos and one short teaser/clip video, and organized raw footage in NACDD-preferred formats on or before June 15, 2017. NACDD will need to promote and disseminate the final videos produced under this project for viewers’ access on or before the project end date of June 30, 2017.  

Available Funding

 NACDD will fund one entity for no more than $51,000 for a 9-month period. Of note, this sub-contract is grant-funded and contingent upon NACDD receiving official notification of the grant award by September 1, 2017.

 Eligible Applicants

 Eligible applicants include 501(c)(3) organizations, for-profit companies, and individuals with technical and subject matter expertise in the specified areas.

 Project Period

 The project period will cover a 9-month period: September 1, 2017 – June 30, 2018. The funded entity is expected to work closely with the Consultant for School Health throughout the project period. Monthly status reports must be submitted to the Consultant for School Health.

 Use of Funds

 Appropriate use of funds may include, but is not limited to: personnel time not currently supported by other funding sources, consultant support from technical and/or subject matter experts, communications expenses, equipment rental expenses, and related travel expenses to three site locations to determined on-site locations to conduct and film interviews and b-roll (please consider additional checked baggage fees for equipment in budget for your estimated travel expenses, if/as needed). An indirect rate may be applied.

 Funds may not be used for the purchase of non-travel related food and beverages, nor used for alcohol or tobacco products, for lobbying efforts, or for the purchase of new software or equipment.


 Applicants must provide evidence of technical expertise in all phases of video production from pre-production to post-production. Preference will be given to subject matter expertise in (school) health, education, and/or social impact causes, especially development of videos specific to school health. Any experience working with audiences of state and local health and education department staff and/or school district/school administrators and staff is beneficial. Experience and knowledge of restrictions surrounding the filming of minors is preferred.

 Submission Process

 Applications must be submitted via a PDF document as an attachment by email - by 5:00 p.m., ET on August 18, 2017, to All attachments must be saved in PDF format. Please use the following subject line for the message:

  •  School Health - WSCC Videos RFP

All applications sent by the deadline will receive an email acknowledging receipt of the application by NACDD. 

Application Content Requirements

 Please submit application in Times New Roman, 12 point font, with the exception of the budget which may be smaller if done in Excel.

 Total number of pages (excluding curriculum vitae) is seven and includes the following:

  1.  Cover page that includes:
  •  Name of the applicant organization, firm or individual consultant
  • Name and contact information for project lead
  • Name and contact information for fiscal agent lead
  • Name and contact information of organization/entity that will act as fiscal agent
  •  Name and contact information for the organization’s signatory (even if the same as above)
  1. FEIN and DUNS#
  2. Organizational Background and Capacity – Maximum 1 page
  3. Workplan – Maximum 2 pages
  4. Timeline – Maximum 1 page
  5. Budget with Budget Justification – Maximum 2 pages
  6. Curriculum Vitae of primary person(s) responsible for contract, and any additional staff and/or Technical Matter Expert consultants who will play a significant role contributing to the development of the videos.

Applications exceeding seven pages (excluding curriculum vitae) will not be reviewed.

 Additional attachments beyond those listed above will not be reviewed. Late applications (electronically stamped by the sender after Friday, August 18, 2017 at 5:00 p.m., ET) will not be reviewed. Hard copy and fax applications will not be accepted. The proposal and any attachments must be emailed to NACDD at

 Selection Process

 Applications will be reviewed and scored based on the following criteria and percentages:

  •  Capacity, Experience, and Relevant Expertise (40 percent)
  •  Realistic Budget (20 percent)
  •  Work plan (20 percent)
  •  Timeline (20 percent)

 For more information on this application

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National Association of Chronic Disease Directors
2200 Century Parkway, Suite 250
Atlanta, GA 30345
Phone (770) 458-7400
Fax (770) 458-7401


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